I believe the key to Typography reflects upon the interest and creativity of a web page. The fonts must grab the reader and encourage them to remain enthusiastic about the website for days, months, or even years to come. One of the websites I visit alot, Realtor.com at http://www.realtor.com/ expresses clear, consistent fonts which are simple to follow and quaintly colored. The letter flow is basic expressing the simplicity of navigating throughout such a complex site involving real estate. Although the lettering in some layouts is pretty small, it is just small enough to be readable and to allow additional information to be entered, leaving no loose ends.
As I was admiring horse pics, I had come across Best Horse Photos.com at http://www.best-horse-photos.com/index.html with a puzzling font. According to the theme of the site, I didn’t feel that the font matched the site’s intentions. The script is incredibly bold and rather loud, perhaps appropriate for a gaming site. The informative paragraphs produced a congested layout that appeared rushed and drew me away from the content. I feel the author of this site could have been a little more creative regarding the site’s construction, at least linking the text to the artistic view of horse pictures. I’m not talking about Palace Script or anything fancy shmancy, perhaps a nice Lucinda Calligraphy font may have been acceptable.
